* * *
An aspirational brand will almost always be more expensive than other products in the market.
Financial and business terms. 2012.
Aspirational brand — In consumer marketing, an aspirational brand (or product) is one that a large segment of its exposure audience wishes to own, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the … Wikipedia
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… … Financial and business terms
commodity brand — UK US noun [C] MARKETING ► a brand that is connected with a common product such as water or coffee that is difficult to make different from its competitors → Compare ASPIRATIONAL BRAND(Cf. ↑aspirational brand) … Financial and business terms
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Ferrero Rocher — are spherical chocolate sweets made by Ferrero SpA.The sweets consist of a whole roasted hazelnut encased in a thin wafer shell filled with nutella/hazelnut cream and covered in milk chocolate and chopped hazelnuts. The sweets contain… … Wikipedia
Rugby Ralph Lauren — Infobox Company company name = Rugby Ralph Lauren company company type = Subsidiary foundation = October 23, 2004 location = New York City, New York, USA key people = Ralph Lauren, Chairman CEO num employees = industry = Lifestyle stores products … Wikipedia
Chanel No. 5 — No. 5 Bottle of Chanel No. 5, Eau de Parfum version. Fragrance by Coco Chanel Description Floral aldehydic feminine fine fragrance … Wikipedia
